By Rajan Rauniyar . August 4, 2023
While most people use the term marketing and advertising interchangeably, there is a big difference between the two. Marketing is a lot more than just creating...
By Surjodeep Bose . May 16, 2023
Since time immemorial, marketers all over have tried to crack the code to a successful marketing campaign. And while demographics is an important metric of any...
By Surjodeep Bose . February 2, 2023
Videos have become a popular form of content consumption. Its ease of viewing, as opposed to reading, has driven video viewership into billions. This has not...
By Rajan Rauniyar . December 15, 2022
In a world where we are constantly bombarded with advertisements on our screen, hearing about a product or service from a friend or family member carries...
