7 Marketing Hacks for Start-Ups on a Shoestring Budget
By Aditi Lohia . September 18, 2023
Marketing is to a brand what oxygen is to the human body. It takes your brand to the masses in the first place and makes sure...
Marketing Vs Advertising: Which Will Work for Your SaaS Product
By Rajan Rauniyar . August 4, 2023
While most people use the term marketing and advertising interchangeably, there is a big difference between the two. Marketing is a lot more than just creating...
5 Ways You Can Use Psychographics in Marketing
By Surjodeep Bose . May 16, 2023
Since time immemorial, marketers all over have tried to crack the code to a successful marketing campaign. And while demographics is an important metric of any...
How to Improve Your Video Marketing?
By Surjodeep Bose . February 2, 2023
Videos have become a popular form of content consumption. Its ease of viewing, as opposed to reading, has driven video viewership into billions. This has not...