11 Best Travel CRM for Travel Agents and Agencies in India 2024

Last Updated: October 7, 2024

Travel CRM software manages the travel business of companies by fostering improved customer relations and creating strong sales/retention records. Customers are the backbone of any business, and the same applies to travel agencies and travel consultants.

With the use of right technologies, travel companies can go an extra mile to keep customers happy. Customer retention can be improved significantly with the help of CRM systems for travel agencies.

What is CRM in Travel Industry?

Travel CRM or travel management software is meant for streamlining operations of travel and tour agencies. Tour operators and agents use the software for automating their daily activities.

Travel CRM effectively organizes business processes for travel agencies. It also allows customers to take advantage of fast travel services.

Travel CRM software is useful at every stage, right from the lead management to follow-ups, sales funnel management & closure. It also provides detailed reports for an in-depth business view.

What Does Travel CRM Software Do?

Travel agency CRM is meant for handling back office functioning of a travel agency such as managing stocks, creating real time data, preparing economic reports, managing marketing campaigns and facilitating closure.

The software leads towards automation of daily processes at a travel company. It’s an important tool to increase your sales and expand the customer base with streamlined customer relationship management.

How Do We Select the Best Travel CRM Software for Travel Agency?

Travel CRM helps tour companies in managing their customer relationships. From managing bookings, quotations to handling customer tickets, everything can be streamlined and automated through this solution.

If you are planning to buy one for your tourism business, then this article might help you. We have made a comparison of some of the best travel CRM in terms of their features, pricing, free trial, compatible devices, and so on.

A major comparison is made on the features like sales pipeline management, customer segmentation, bookings management, customer tickets management, and more. Many travel CRM offers a free version so that you can use those features for free.

However, some of them are completely paid, offering more advanced features like itinerary management and reservation management. You can buy paid software if you want those features. Let’s look at these software with an in-depth comparison of their features.

11 Best Travel CRM Software for Travel Agency in India

If you run a travel agency and you are looking for the best travel CRM to streamline your operations, here are top software you can use for this purpose. From managing quotes, contacts to accepting online bookings, everything can be completed with this software.

  • DeBox Global TRAVCRM

DeBox is a popular travel CRM software that is widely used by individual travel agents and firms with query and quotation management. The software helps manage both B2C and corporate clients with personalized travel itinerary and rate sheets.

DeBox TRAVCRM software further helps with invoice creation, document management and complaint management.

Key Features of DeBox

  • Query management: It helps track queries from different mediums and define their priority and the turnaround time.
  • Invoice generation: You can deploy DeBox for generating multiple types of invoices by including relevant taxes.
  • Payment requests: Use DeBox for tracking payments, setting payment reminders and calculating the auto-gross margins.
  • Uploading rate sheets: DeBox makes it easy to automatically calculate rates for different travel packages.
  • Quotation generation: DeBox helps create quotations that include different services as requested by your clients.

DeBox Global TRAVCRM Specifications

  • Supported Platforms: Supports all major platforms
  • Free Trial: Not available
  • Free Version: Not available

Pros and Cons of DeBox Global TRAVCRM

  • You can also send payment reminders to your clients and suppliers through this software.
  • You can manage all the documents related to your customers including their booking info, IDs, etc., at one place.
  • It does not offer a free version to test the software before buying it.

Price of DeBox Global TRAVCRM: Pricing details are available on its official website.

  • Freshsales CRM

Freshsales is a CRM for travel agents and companies to manage their customer relationships. The software manages, develops and follow-up on leads to run their travel business.

This CRM for travel companies provides multiple tools such as AI-based lead scoring, changeable visual reports, customizable dashboards and visual deal pipeline for smooth running of travel businesses.

Key Features of Freshsales CRM

  • Two-Way Email Sync: You can manage the emails in integration with Freshsales CRM. This feature helps you track mails from clients or sales CRM easily.
  • Email Tracking: You can track the performance of your mails through sales CRM with the help of Freshsales CRM system for travel agency.
  • Sales Campaigns: Sales CRM helps run successful sales campaigns through SMSs in bulk to customers and clients.
  • Personalised Templates: You can save your neatly written messages as personalised mails and use them to send emails faster through Freshsales CRM for travel industry.
  • Sales-First Inbox: You can easily send messages depending upon your immediate priorities through the awaiting response option.
  • Team Inbox: You can gain access to mails of each other to ensure that no good deal slips away from your hands. In this feature, the mail arrives in a rep’s inbox.
  • Calendar Sync: The calendar sync option lets you sync your google account with freshsales.
  • Email-To-Lead: Freshsales CRM for travel companies links emails to the correct lead or contact’s record. 
  • Open and Click Notifications: Freshsales Travel agency CRM software lets you access alerts for email opens, link clicks and new emails.

Freshsales Specifications

  • Supported Platforms: Android, iOS
  • Free Trial: 21 days
  • Free Version: Available

Pros and Cons of Freshsales

  • You can categorize contacts with it.
  • It supports sales sequencing to convert prospects into customers.
  • Errors might occur while importing contacts.

Pricing of Freshsales: You can start using Freshsales free Travel CRM software for your small team at INR 999 per user per month.

  • SugarCRM

Sugar CRM for travel agents helps automate processes related to sales, accounts, marketing and customer services. You can also use the software’s customised features such as global search function, shortcut bar, wizard tool and customised homepage for improving customer relations.

Key Features of Sugar CRM

  • Market Automation Success: You can use Sugar CRM’s improved marketing solutions to enhance your reach to potential customers and deliver outstanding travel experience.
  • Automated Alerts: You can create automated alerts for your sales team with the help of Sugar traveling CRM software whenever a prospect connects with you.
  • Social Media Marketing: You can use it to identify which networks, profiles and posts are proving good for your business.
  • In-Built SEO: Sugar CRM for travel agency uses tools such as meta performance, page speed and external/internal links.

SugarCRM Specifications

  • Supported Platforms: Linux, MacOS, Windows, PHP, Unix
  • Free Trial: Available
  • Free Version: Not available

Pros and Cons of SugarCRM

  • You can use it for managing quotes for your customers.
  • It can be used in 30 languages.
  • Its in-built SEO tool takes a lot of time to load results.

SugarCRM Pricing: Paid plan starts from INR 4,058.87/user/month.

  • Rezdy CRM

Rezdy CRM for travel agency helps to automate processes leading to higher sales efficiency and bookings. Customers also benefit from the software’s quick booking processes as the services offered by the software are user friendly.

Key Features of Rezdy

  • Online Reservation Mechanism: The online booking system is easy and can be done from even the comfort of your home. This reservation system provides a seamless experience to make business operations streamlined.
  • Automated Payments: You get the amount immediately credited into your account as soon as the customer pays.
  • In-App Messaging: You can send real-time messages to agents for creating new partnership arrangements.
  • Liability Waivers: You can send your customers a prefilled waiver form for signing purposes.
  • Intuitive Waiting List Capabilities: For a sold-out session, customers can join the waiting list and receive automatic confirmation for their turn.

Rezdy CRM Specifications

  • Supported Platforms: Windows & Mac
  • Free Trial: 21 days available
  • Free Version: Yes

Pros and Cons of Rezdy CRM

  • It offers business insights features to gain insights from your customers data.
  • You can create complete itinerary for customers directly through this software.
  • It cannot be used for accepting payments in multiple currencies.

Pricing of Rezdy CRM: You can get Rezdy Free Travel CRM software at just INR 4059.31 per month.

  • Salesforce Sales Cloud

Salesforce Sales Cloud is a travel agency CRM software that connects different departments of a travel company to a potential customer. Marketing, sales, commerce and service are the departments that get connected to the potential client or customer through Salesforce Sales Cloud.

Key Features of Salesforce Sales Cloud

  • Artificial Intelligence: Salesforce Sales Cloud software has artificial intelligence or AI built into its customer relationship management software.
  • Analytics: Salesforce Sales Cloud CRM software provides data-driven insights to all its clients and customers.
  • Mobile-first CRM: The software lets you run the entire business from your mobile phone.
  • Identity Management: You can create a single federated identity across all the cloud apps.
  • Metadata Architecture: You can automatically create metadata architecture

Salesforce Sales Cloud Specifications

  • Supported Platforms: Windows, macOS, Linux
  • Free Trial: Available
  • Free Version: Not available

Pros and Cons of Salesforce Cloud

  • It provides real-time insights into sales pipelines.
  • Provides predictive analysis to make strategies for boosting sales.
  • The system runs slow when dealing with bulk data.

Salesforce Sales Cloud Pricing: Salesforce Sales Cloud software starts from INR 2,078.80/user/month.

  • Kapture CRM

Kapture CRM is a travel CRM with several machine learning tools to add intelligence to a company’s customer services. You can use the software for integrating into one single platform, the company’s contact and service centre with the field executives. The important features of the software are:

Key Features of Kapture CRM

  • Customer Data Management: Kapture travel agency CRM enables customer profiling to develop a strong customer base.
  • Integrated Operations Management: Kapture travel agent CRM helps manage field agents, distributions and stock orders.
  • Order Management: This CRM for travel agency has tools for adding new orders even when you are not in the office.
  • Payment & Invoice Management: You can make use of cloud-based dashboard to manage payments, deliverables and customers through a single platform.

Kapture CRM Specifications

  • Supported Platforms: Android, iOS, and other systems
  • Free Trial: Yes
  • Free Version: Not available

Pros and Cons of Kapture CRM

  • Its customers’ ticket management feature is very easy to use.
  • You also get templates for creating responses for customers’ queries.
  • The software faces issues when integrating with any other platform.

Kapture CRM Price: Paid plan starts from INR 2,494.57/user/month

  • eliNext

eliNext CRM for travel agents maximizes the efficiency of your travel business operations by creating strong relations with customers. The software helps manage clientele and integrate marketing and sales departments of a travel company to increase customer retention.

Key Features of eliNext

  • Web Development: eliNext CRM system for tour and traveling agency integrates processes, applications and information flows for offering web development services.
  • SAP development: SAB development includes service architecture to improve the efficiency of a business process.
  • App development: The software develops solutions for mobile platforms that includes both Windows and Android.

eliNext Specifications

  • Supported Platforms: Web-based and supports all major platforms
  • Free Trial: Not available
  • Free Version: Not available

Pros and Cons of eliNext

  • Its app development procedure is really fast.
  • You can manage both marketing and sales operations with this software.
  • Recording customers’ bookings details takes a lot of time.

eliNext Pricing: Pricing details are available on request on its official website.

  • Zoho CRM

Customer relations are important part of business operations. Zoho travel agency CRM is equipped with features for managing customer relations and acquiring new ones. This CRM for travel agents manages functions related to flight bookings, hotel bookings, adventure packages, etc.

Zoho CRM Features

  • Sales Force Automation: ZohoCRM for travel industry manages leads, deals, accounts and contacts. It also handles automation of workflows.
  • Process Management: Zoho travel agent CRM software looks after processes such as blueprint, assignment, scoring, approval, escalation and validation.
  • Omnichannel Presence: Emails, social media, telephony, live chats and web conferencing are also handled by Zoho CRM.
  • Performance Management: Under performance management, Zoho does territory management, sales forecasting, gamification and AI prediction.
  • Customisation: With the help of its customisation tools, it manages page layouts, sub forms, views, filters and translations.

Zoho CRM Specifications

  • Supported Platforms: Windows, Linux, Mac OS X, Android, iOS
  • Free Trial: Available for 15 days
  • Free Version: Not available

Pros and Cons of Zoho CRM

  • It provides email insights to track customers’ activities over the sent emails like click through rates.
  • Zoho CRM offers webhooks to integrate with third party apps.
  • Users with limited technical knowledge might find difficult to navigate the software.

Pricing of Zoho CRM: Zoho provides five different plans: Zoho CRM Plus, Starter, Standard, Professional and Enterprise. Its first plan starts from INR 800/User/Month.

  • Tutterfly

Tutterfly travel CRM is built specifically for travel and tour agents and operators. It provides a footing in the area of technological support to travel businesses. The software develops customised reports and views for making business operations of travel companies organised and customer oriented.

Key Features of Tutterfly

  • Conversion System: You can save leads by customizing the approach to pitch the right offers to the right source at the right place.
  • Professional Performance Analytics: Tutterfly CRM for travel companies provides performance analytics tools to analyse and optimize your business processes.
  • Integrated Sales Interface: This feature of travel CRM lets you get an overview of all the independent operations.
  • Process Mapping: Tutterfly does process mapping for managing accounts and converting opportunities.

Tutterfly Specifications

  • Supported Platforms: Web-based and supports all major platforms
  • Free Trial: Available for 14 days
  • Free Version: Not available

Pros and Cons of Tutterfly

  • It offers an Itinerary Builder to create a complete itinerary for your customers.
  • You can manage your entire sales pipeline with Tutterfly.
  • Limited options available to segment customers.

Tutterfly Pricing: Paid plan starts from INR 700/month.

  • Travelopro

Travelopro travel CRM provides online travel solutions for travel agencies. You can make use of innovative technological solutions to develop your travel website or travel portal. The software also promises ready to use white label portal solution for its customers.

Key Features of Travelopro

  • Complete Admin and Central Mid office Module: Under this feature, Travelopro travel agent CRM software provides content management system, reporting module and analytics.
  • Booking Engine Development: The software helps with the development of online travel portal with best practices for B2C and B2B booking Interface.
  • Customer Dashboard and Analytics: With the help of this characteristic of the software, you can take smart and quick decisions by getting deeper insights into your business.
  • Account Management: You can use Travelopro travel CRM’s dedicated account management services business development, marketing and technical support services.

Travelopro Specifications

  • Supported Platforms: NA
  • Free Trial: Not available
  • Free Version: Not available

Pros and Cons of Travelpro

  • You can sell tickets to your customers in multiple currencies.
  • This software can also be used for managing rental car bookings.
  • It does not always provide the right information about a hotel for bookings.

Pricing of Travelpro: Travelopro provides five different plans, namely Basic, Advanced, Premium, Platinum & Enterprise. You can place a call request for getting price quotes.

  • Technoheaven Travel CRM

Technohaven develops travel solution for companies and organisations to help them automate their business processes. You can use multiple tools available with the software to efficiently organise the tasks and functioning of your travel company.

Key Features of Technoheaven

  • Integrated Time Monitoring System: You can use the software’s integrated time monitoring system for tracking key milestones and manage task goals.
  • Unique Filtering Tool: The filtering option helps in managing the workload to save time.
  • Social Media Optimisation: You can make use of Technohaven SMO feature to improve and maintain your social image and build a brand name for yourself.
  • Back Office Management: The software’s provides support of its skilled team to improve the productivity of your business.
  • Pay Per Click: You can use Pay per Click advertising to improve the number of visitors approaching your website.

Technoheaven Specifications

  • Supported Platforms: Windows, Mac, Android, iOS
  • Free Trial: Yes
  • Free Version: Available

Pros and Cons of Technoheaven

  • It offers integration with multiple payment gateways to enable customers pay with different options.
  • It automatically sends ticket confirmation email to customers.
  • You can download the quotation details only in PDF format.

Technoheaven Pricing: Pricing details are available on request on its official website.

Advantages of Using a Travel CRM Software

Using a Travel CRM software to manage customers can help you in plenty of ways such as:

  • Provides a Strong Customer Database

A travel CRM not just stores your client’s data but also lets you track all the essential customer interactions with the business during the entire sales cycle.

The centralized database would help you in creating personalized communications depending on the behavior shown by the customer over the platform.

  • Track and Guide Prospects at Every Stage of Sales

With travel customer relationship management, you can easily prioritize the top leads through the lead score, list segmentation, activity, etc.

The leads insights can help you in customizing communications and guiding your leads throughout the sales cycle. Thereby, helping you to focus only on prospective leads.

  • Send Personalized Communications

Through the travel CRM, you can easily keep track of every interaction a lead makes with the business including chats, emails, calls, etc.

Therefore, providing you insights on what your leads are thinking. Using this information, you can personalize the communication to close more deals quickly.

  • Improves the Workflow Through Automation

The automation feature available in the travel CRM helps you automate repetitive sales processes tasks and save time. From the time of lead generation, task assignment, to lead prioritization, booking SMS sending, everything can be easily automated through this system.

Thereby, helping you to focus more on important aspects of your business including profit and sales of the business.

Compare Top 6 CRM for Travel Industry in 2024

Travel CRM SoftwareStarting PriceUnique FeaturesG2 Rating
Freshsales CRMINR 999Email Tracking
Sales Campaigns Management
Automated Workflows
4.5
Zoho CRMINR 800/User/MonthWorkflow automation
Lead management
Customer journey orchestration
4.5
Salesforce Sales CloudINR 2,078.80/user/monthLead management
Sales Pipeline Management
Real-time sales analytics
4.3
SugarCRMINR 4,058.87/user/monthQuote Management
Sales Forecasting
CRM Campaign Management
3.8
Rezdy CRMINR 4,059.31/monthItinerary Creation
Quote Management
Reservations Management
3.9
TutterflyINR 700/month.Lead conversion management
Contact Management
Quotes Management
4.2

Conclusion

Travel CRM aims at providing solutions and products to travel organisations to manage their business services. Travel management systems are equipped with multiple tools to let travel companies customize their operations. They also provide an easy to use interface to make the experience more fulfilling and positive.

Frequently Asked Questions

  1. What is a CRM system in travel?

    Travel CRM software helps travel agencies in managing the client's data, social channels, and also financial resources from a centralized dashboard. Some key features of this software include Calendar booking and appointments, Itinerary management, Quotations management, Online booking, etc.

  2. How is CRM used in the travel industry?

    Travel CRM (Customer Relationship Management) assists travel and tourism companies in managing customer relationships, enhancing customer retention and boosting sales from a single solution. It can help you with lead management, send payment reminders to customers, managing customer emails, etc.

  3. Why is CRM important in travel industry?

    CRM enables tour companies to save and record all the tourists or customers data. Through it, you can also manage your marketing campaigns easily and analyze tourists' behavior towards the tourism programs launched by your company.

  4. How is CRM used in the hotel industry?

    Customer Relationship Management is the procedure of using software to strengthen relationships with potential and existing customers for generating quality leads. A hotel specific CRM concentrates upon strengthening customer relationships within the hospitality sector.

Published On: February 12, 2020
Somya Gupta

Somya is one of the most experienced technical writers in the team who seems to be comfortable with all types of business technologies. She is a sensitive writer who ensures that businesses are able to find the right technologies through her writings. She would leave no stones unturned in making business professionals, even with minimal technical expertise understand the power of automation.

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Somya Gupta

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