Summary: Social media marketing software has made it easier for businesses to improve their marketing strategy by analyzing the posts’ performance and tailoring the posts as per their requirements. What else can you do with these tools? Let’s find out.
Good social media marketing can significantly elevate your brand awareness and success. However, without proper tools and skills it might become difficult to create engaging social media campaigns or generate engaging content. Therefore, it is better to use a tool for automating these tasks and save time and resources.
By using social media planning tools, you can automatically schedule and publish posts, create interactive photos, analyze brand mentions, and also perform competitive analysis. In this article, we will enumerate upon some of the best social media marketing platforms that can give a boost to your marketing strategy.
Social media marketing software can greatly benefit your business by offering features like campaign management, content curation, content publishing, and so on. However, which one should you choose? To help you select the best software, we have done a detailed comparison of paid and free social media marketing tools based on features, benefits, pricing, etc.
Some social media planning tools will offer basic features like content scheduling, post creation, competitive analysis, etc. Some of them offer advanced features like AI content generation, campaign analysis, and conversation analysis across social media channels. In comparing them, we have also considered their free trial, free version, and paid plans.
Here is the list of top tools you can use for managing your social media marketing strategy. The list includes their description, features, pros and cons, and pricing.
Hootsuite is a popular social media management software to manage everything related to your social media pages. You can use it for curating content, publishing posts, editing posts, images, managing team tasks, and identifying the best publishing time.
Also, Hootsuite can be used for features like competitive analysis and brand reviews monitoring.
Hootsuite Pricing: No free plan available | Paid plan starts from INR 1,915/month
SocialPilot social media scheduling and marketing tool comes with all the features you need to improve your social media presence.
From customizing posts, performing multichannel analytics to customizing conversations, and URLs, every aspect of your social media can be managed with this tool. SocialPilot can also help you with bulk post scheduling, post reviewing, and image editing.
Pricing of SocialPilot: No free plan available | Paid plan starts from INR 2,500.34/month
Sendible is an all-in-one social media platform that can help you with manage your social media, grow your customer base, and rope in new customers. You can use it for multiple purposes like content customization, direct post scheduling, client collaboration, audience engagement, automatic report generation, etc.
Sendible Pricing: No free plan available | Paid plan starts from INR 2,416.50/month
Buffer social media management software is designed for small businesses and offers them tools that they require for scheduling posts, analyzing social media campaigns, and boosting engagement with customers.
This tool can be used for creating posts, generating post ideas, measuring posts performance, creating video content, and so on.
Pricing of Buffer: Free plan available | Paid plan starts from INR 499.84/month | You can also look into the best buffer alternatives.
Planable is a social media collaboration and management tool that can help you with planning, approving, and scheduling your social media posts.
With its real-time collaboration feature, you can collaborate with other team members to approve posts. Some other features you get with this tool include multiple content views, customized media storage, archiving posts, and a lot.
Planable Pricing: Free plan available | Paid plan starts from INR 916.77/month
Mention is a social media software that you can use for monitoring audience insights and analyzing marketing strategies across multiple social media channels.
With it, you can crawl over review sites, blogs, forums, etc., to find out about the brand mentions. Some other uses of this software include audience targeting, automated publishing, campaign management, and so on.
Pricing of Mention: Pricing details of Mention are available on request
Brandwatch is an analytics tool that you can use to understand your audience through AI based insights, sentiment analysis, social listening, and advanced reporting. With it, you can also manage content and conversation threads across various platforms including Facebook, Twitter, TikTok, Instagram, etc.
Brandwatch Pricing: Brandwatch pricing details are available on its official website
Social media analytic tools provide marketers with all essential features for tracking and measuring the performance of their social media campaigns and posts. From publishing posts to analyzing threads, everything can be done with these tools.
Listed above are some of the best tools you can use for this purpose. However, make sure you consider your business requirements and budget before selecting any of them.
Social media tools enables you to plan, create, edit, and publish posts on social media.
Some of the most popular social media tools that you can use for marketing include Sprout Social, Hootsuite, Buffer, Brandwatch, HubSpot, etc.
You can use social media marketing tools like SocialPilot, Sendible, Buffer, and Planable to manage your social media team and similar tasks.
To create interactive and engaging social media posts, you can use Pixlr, Fotor, Easel.ly, Piktochart, PicMonkey, etc.
When you are selecting social media planning software, make sure it offers all the features you need to improve your social media strategy. Moreover, it should fall within your budget and should be easy to use.
Introducing Xoriant Corporation, leading player in the era of product development, engineering, and consulting… Read More
The dark web is a part of the internet that isn't indexed by standard search… Read More
A strong sales pipeline is indispensable for the expansion of every business organization. It's simply… Read More
In our earlier blogs, we have already discussed website cookies. Now, we will try to… Read More
Remote desktop software, which is also known as remote access software, allows users to interact… Read More
Human resource planning is the simplest way to describe strategy for ensuring that the… Read More
