Fostering good customer relationships is important, especially for small businesses, as it is the key to increasing sales. However, keeping track of vital information related to your customers and prospects is not an easy game. This is where the role of sales CRM software comes in. Sales CRM is a tool that helps manage, track and organize everything related to sales and customers.
We are sure you always wanted to find new avenues and improve the performance of your sales team. Now, with the right sales CRM tools, you can turn your vision of exponential business growth into reality.
Important Sales CRM Statistics
A CRM system can increase revenue by a whopping 41%.
Research reveals that 65% of sales reps who have adopted mobile CRM have achieved their sales quotas while only 22% of reps using non-mobile CRM have reached the same targets.
Approximately 75% of sales managers say that using a CRM helps to drive and increase sales.
Before we get into the list of the reliable sales CRM software, let’s quickly understand what sales CRM exactly is!
Sales CRM software helps in managing your pipeline and customer database throughout the sales process. With the help of sales CRM software, reps can easily organize leads, manage their prospects and customers, and even track opportunity stages within the sales pipeline.
Furthermore, the visual sales pipeline can help sales teams analyze the sales process. This includes knowing where in the sales funnel your deals are, or which sales activities are contributing to improved revenue, and so on.
Here’s the list of 12 best sales CRM along with its features, pricing and pros & cons.
Salesforce CRM is one of the best sales CRM software for small business that lets you identify new prospects, understand their pain points and pitch customized solutions accordingly.
Backed by artificial intelligence (AI), Salesforce helps reps close more deals anytime and anywhere. In addition, with sales pipeline data readily available, they get a visual representation of a prospect’s journey.
Salesforce Features:
Salesforce Pros and Cons:
Salesforce Pricing: The paid plan starts at INR 2042 per user per month in which you get access to features like contact, lead and opportunity management, email integration with Outlook or Gmail among other things.
Free Trial Available: Yes
Close is the perfect sales CRM pick for any business that wants to turn more leads into revenue. It lets you conveniently call, email and text your leads. Also, its productivity tools like Task Reminder and Power Reminder help you connect with more leads and follow up with them.
Close CRM Features:
Pros & Cons of Close CRM:
Pricing: The paid plan starts at INR 2041 per user per month. Some of the core features included in the plan are email and calendar sync, store leads, etc.
Free Trial Available: Yes (14 days)
Suggested Read: Best CRM Software for Small Businesses in India
Copper sales CRM software helps you reduce repetitive work and optimize workflows to speed up sales cycle and close deals faster. With Copper’s visual sales pipeline, you can manage and track the entire sales process – from lead generation to sales closure.
In addition, Copper CRM integrates seamlessly with Google Workspace allowing you to automatically log all emails and other interactions to the right contact.
Copper CRM Features:
Pros & Cons of Copper CRM:
Pricing: The paid plan starts at INR 1878 per user per month with access to features like team collaboration, Google Workspace integration & more.
Free Trial Available: Yes (14 days)
From lead creation to closure, Zoho CRM offers multiple features to manage your organization’s sales process through a single platform. It helps you build a blueprint to design your process visually with the help of blueprint editor. Here, you can easily track every stage of the sales process including lead follow-up, order management and more.
Further, with Zoho sales CRM software, you can manage sales appointments, follow up through SMS and emails, track the progress of leads and grab every sale opportunity. Thus, your sales reps can focus on nurturing leads and closing deals.
Zoho CRM Features:
Pros & Cons of Zoho CRM:
Zoho CRM Pricing: The paid plan starts at INR 800 per user per month with access to sales force automation features like sales forecasting, email insights, & more.
Free Trial Available: Yes
Capsule CRM helps manage sales opportunities and allows you to track what’s going on with every opportunity and where they are in the pipeline. In addition, with the sales analytics tool, you get insightful reports like the number of sales and the time spent on every closure. This data will help you monitor every aspect of your sales cycle, allowing you to make informed business decisions.
Capsule Features:
Pros & Cons of Capsule:
Pricing: The professional paid plan starts at INR 1473 per user per month with access to features such as sales pipeline management, and integration with Zapier, Xero and other solutions.
Free Trial Available: Yes (14 days)
Suggested Read: Check Out the Types of CRM Software Available in the Market!
Bitrix24 CRM software ensures higher conversion with sales automation and performance management. It helps in creating custom workflows, sales pipeline managing sales pipeline, training your sales force, managing sales partners and so much more.
In addition, with custom sales funnel software by Bitrix24, you can instantly check which sales stages need improvement and the number of leads present in various deal stages. It in turn lets you accurately predict sales so you can stop guessing and start planning accurately.
Bitrix24 Features:
Bitrix24 Pros & Cons:
Pricing: 100% free plan for unlimited users. The basic plan starts at INR 2863 per month for 5 users.
Free Trial Available: Yes, for cloud version (30 days)
Pipedrive comes with advanced sales management features that help your teams in managing leads and deals, building multiple sales pipelines, and tracking performance. In addition, this CRM integrates easily with Asana, Xero, Trello, etc. for easy collaboration.
Pipedrive Features:
Pipedrive Pros & Cons:
Pipedrive Pricing: The Essential plan starts from INR 808 per user per month in which you get access to 30 custom fields, 3000 active deals and so on.
Free Trial Available: Yes (14 days)
Dialpad is an easy-to-use, unified communication platform to help sales teams with both internal and external communications. With the help of Dialpad Sell’s AI-powered sales communications tools, reps can make calls efficiently backed by Voice Intelligence Technology. This feature further transcribes calls and meetings for you, which in turn helps close more deals faster.
Dialpad Features:
Dialpad Pros & Cons:
Pricing: For Dialpad Sell Pro and Enterprise plan, you can request a quote on the website.
Free Trial Available: No
Freshsales cloud-based CRM is for sales team to attract quality leads, drive deals with AI based insights and indulge in contextual conversations. With built-in chat, email and phone facility, this CRM software helps teams focus on selling.
In addition, using Customer 360, you can view all the data gathered by your sales team on leads and contacts. This enables sales reps to get a complete view of customer interactions in one place, allowing them to deliver personalized customer experiences.
Freshsales Features:
Freshsales Pros & Cons:
Freshsales Pricing: Free forever plan helps sale teams stay organized and engage leads fast. The paid plan starts at INR 999 per user per month with access to features like visual sales pipeline, advanced automation to help growing sales team to avoid manual work & more.
Free Trial Available: Yes (21 days)
Suggested Read: Best Digital Marketing CRM Tools for Marketers & Agencies
HubSpot CRM software helps in managing sales pipeline and tracking the performance of your teams. With detailed reports on sales activity and productivity, you can spot opportunities for growth. In addition, with HubSpot email tracking feature, you will know know when a prospect has opened an email or a website. This allows you to send a perfectly timed follow-up email or SMS and close more deals faster.
HubSpot CRM Features:
HubSpot Pros and Cons:
HubSpot Pricing: Free forever plan with access to features like live chat, email scheduling, meeting scheduling etc. The paid plan starts at INR 3677 for 2 users.
Free Trial Available: Yes (14 days)
Sugar Sell’s sales force automation platform is designed to meet the requirement for modern sales team. It helps you focus on the right leads, engage customers and develop relationship with them, manage pipeline and close deals faster than ever.
In addition, Sugar Hint – a smarter relationship intelligence module helps you gather informative data from multiple sources and provides valuable insights for better decision-making.
SugarCRM Pros and Cons:
SugarCRM Pricing: The paid plan starts at INR 4000 per user per month (3 users minimum and 5 maximum). This essential plan includes features such as account management, lead management, contact management & more.
Free Trial Available: Yes
Insightly CRM is built for sales organizations to streamline deal closure processes and improve profitability. This CRM software tracks all communication with the customers, thus helping sales teams to know exactly what the customer needs.
This in turn builds stronger client relationships. Plus, it lets you keep customer’s contact information updated which makes them feel valued and in turn increases their loyalty.
Insightly Features:
Insightly Pros and Cons:
Insightly Pricing: The paid plan starts at INR 2366 per user per month with access to features like lead management, customizable sales processes and more.
Free Trial Available: Yes
Suggested Read: Best Free and Open-Source CRM Software for Small Businesses
The best CRM tools list for your sales and marketing teams will help streamline the entire sales funnel to ensure faster and higher conversions. In this section, we have discussed some of the essential CRM features that you must consider before making any purchase decisions.
The two biggest challenges faced by sales professionals are to know how to prioritize sales activities and qualify and follow up on sales leads.
So, how is sales CRM software solution simplifying the tasks of sales professionals? Why is the sales team of your competitor spending less time on admin tasks & more time on engaging with prospects? Let’s find out.
Are you tired of managing your sales team manually? Are you not getting enough data to track their performance? It’s time to invest in the right sales customer relationship management software! Remember to consider these factors while selecting the best sales customer relationship management software for your business.
Evaluate different CRM features and take online demo of different sales CRM options to find the one that is simple to use. It’s advised to involve your core team during the software demo, so that everyone is on the same page.
After simplicity of a sales lead management software, what matters the most for any small or mid-sized business is affordability. Weigh on the cost of different sales customer relationship management options to make a pocket-friendly decision.
Check that the sales customer relationship management software you are opting for provides enough automation tools to manage marketing campaigns, lead management, pipeline management, email integration, etc. These functions are relevant to ensure better experience for your sales teams and customers.
Conclusion
To manage multiple leads and keep track of all sales-related tasks, a comprehensive sales CRM is a must for your business. Identify the features you want in your sales management software and find the best one according to your team’s requirements from the list above!
Frequently Asked Questions About CRM Software
CRM software can be used by different teams to manage their marketing, sales and business development processes. Your business relationship with all types of external parties, your prospects or customers can be managed with a CRM system.
With mobile CRM, you can view your sales pipeline and track interactions with leads directly from your mobile or tablet even when you are on the go.
Cloud CRM ensures faster accessibility to data related to the sales pipeline and the deal status anytime and from anywhere.
Some of the best sales CRM software are Freshsales, SugarCRM and Zoho CRM. These software solutions offer a range of features like lead management, workflow automation, third party integration, among other things.
Salesforce is a cloud based CRM system that offers a range of modules that can be effectively utilized/customized by businesses for marketing, sales and customer service management.
Sales CRM system helps identify sales opportunities, streamline sales pipeline management, store the database of customers, manage marketing campaigns and drive more sales.
CRM helps salespeople to optimize their day-to-day schedules, increase sales, improve customer service, reduce sales costs and more.
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