7 Best Free Keyword Research Tools in 2024
Summary: Free Keyword Research Tools are helpful in discovering relevant keywords, performing site audits, and tracking keyword ranking without any cost. Let’s find out some of the best tools you can use for keyword research below.
The significance of keyword research tools cannot be underestimated. They help SEO professionals discover words or phrases that people are using to find out data in various search engines. The tools not just help with keyword research but also provide other data as well including search volume, cost per click, top-ranking pages, and more. In this article, we have enumerated the best tools that you can use for keyword research.
What are Keyword Research Tools?
Keyword research tools are kinds of tools that are used for finding short tail and long tail keywords for a specific topic. Keywords provided by these tools are used for creating content, developing Ad campaigns, optimizing websites, and understanding the user’s search intent.
Compare Top Free Keyword Research Tools
Here is a detailed comparison of the best keyword research tools based on their free trial and features.
| Keyword Research Tools | Free Trial | Best Keyword Tool For | Top Features |
|---|---|---|---|
| Semrush | 14 Day Free Trial | Advanced SEO | Yearly keyword trends, CPC distribution statistics, Keyword difficulty analysis |
| Moz | 30 Day Free Trial | Keyword and link searches | Organic traffic analysis, Competitor analysis, Backlink analysis |
| Ahrefs | Available | Competitor analysis and rank tracking | Link building, Keyword research, Competitor analysis |
| Google Keyword Planner | Free to use | Finding keywords for search campaigns | Discover new keywords, Monthly keyword search volume, Ad cost finding for keywords |
| Ubersuggest | 7-day FREE Trial | Local SEO | Discovering top SEO pages, SEO difficulty score, Suggestions for related keywords |
| Keyword Tool | Free to use | Multichannel keyword research | Keywords research, Long-tail keyword suggestions, Discovers low search volume keywords |
| SpyFu | Not available | PPC keyword research | Keyword Research, Backlink Research, Keyword Rank Tracking |
List of Top 7 Free Keyword Research Tools
Semrush
Starting Price
$ 139.95
Moz Pro
Starting Price
$ 99.00
Ahrefs
Starting Price
$ 99.00
Ubersuggest
Starting Price
$ 12.00
Keyword Tool
Starting Price
$ 89.00
Spyfu
Starting Price
$ 39.00
Here is the list of the top free keyword tools that you can use for keyword research that you can use for doing keyword research and effective SEO. They are listed along with their top features, pros and cons, and pricing to help you choose the best for your business.
Semrush
Semrush keyword research tool lets you find and analyze everything about a keyword including its relevancy and search volume from the keyword research database available.
You can use this tool for multiple purposes like exploring keyword ideas, viewing SEO strategies of your competitors, identifying intent behind a search query, etc. Moreover, Semrush also measures the difficulty level of a keyword to rank on the first page.
Features of Semrush
- Checks out keywords search volume at global level
- Provides keywords from the top SERP results
- Tracks up to 5K keywords in your projects
- Delivers both low-competition and long-tail keywords
Semrush Pros and Cons
- You can also find out questions about your brand through keywords with this software.
- You can check a keyword’s ad history to find ads that appeared on the top of the SERP.
- Its software upgrades are quite expensive.
Semrush Pricing
Free plan available|Paid plan starts from INR 10,831.05/month
Moz
Moz keyword explorer offers multiple tools to help you increase website traffic, improve search rankings, and visibility in the search results. You can use Moz for performing site audits, comparing keywords, creating link tracking lists, creating customizable reports, crawling websites faster, and more.
Features of Moz
- Tracks keywords ranking across 170+ search engines
- Performs backlinks analysis
- Provides relevant keywords through competitor search and difficulty score
- Creates and saves keyword lists
Moz Pros and Cons
- Moz lets you export data in CSV file format.
- It also provides keyword suggestions based on countries to develop international SEO strategies.
- The tools lag frequently while performing competitive keyword analysis.
Pricing of Moz
Free plan available | Paid plan starts from INR 5,749.71/month
Ahrefs
Ahrefs keyword explorer is used to discover keywords ideas, analyze keyword ranking difficulty and also calculate their traffic potential. When you enter several keywords, it will take out the 10 most prominent keywords and generate different ideas for them. In addition to keyword research, you can use it for finding a parent topic for a keyword and also check top ranking pages search history.
Ahrefs Features
- Provides thousands of Keyword suggestions
- Offers keyword data for 171 countries
- Offers keyword difficulty score for every keyword
- Shows clicks for every keyword
- Helps segregate and create lists
Ahrefs Pros and Cons
- It also provides keyword research for various non-search engines like YouTube and Bing
- You can check search volume for 10,000 keywords in a single go.
- The keyword search history provided by the software is not always accurate.
Pricing of Ahrefs
Free plan available | Paid plan starts from INR 8,250.55/month
Ubersuggest: Best for generating content ideas
Ubersuggest is a free keyword research tool that you can use for checking keywords’ monthly search volume, cost per click, and competitor data. It provides graphs, to view the keywords trends for mobile and desktop searches. Some other features of Ubersuggest include viewing domain traffic, top search pages, historical traffic of a specific website, performing site audits, etc.
Features of Ubersuggest
- Identifies high performing keywords of your competitors
- Provides keywords based on competition and trends
- Offers content topics for keywords
- Provides all the backlink data to link your website.
Ubersuggest Pros and Cons
- You can use it to track keywords ranking on a regular basis.
- With it, you can check up to 10k top performing pages of your competitors to improve your SEO strategy.
- Its backlinking tracking functionality does not function properly
Ubersuggest Pricing
Free plan available | Paid plan starts from INR 1,666.60/month
Keyword Tool
Keyword Tool is a keyword research software that utilizes Google Autocomplete to generate multiple long-tail keywords for any type of topic. With this tool, you can select a particular Google domain and location to produce location-based keyword suggestions. The keywords generated through Keyword Tool can be used for content creation, pay-per-click advertising, search engine optimization, etc.
Features of Keyword Tool
- Provides up to 750+ long-tail keyword suggestions
- Identifies low search volume keywords
- Gathers SEO data from different locations
- Delivers Click Through Rates for keywords.
Keyword Tool Pros and Cons
- You can also check competitor metrics and keyword search volume with its paid plan.
- Keyword Tool can also be used for content marketing and SEO campaigns.
- It takes time to load the keywords data.
Keyword Tool Pricing
It is a free keyword research software
SpyFu
SpyFu competitive intelligence and keyword research tool is used by marketers to improve performance in the online search results. It is specifically designed to find the most profitable keywords in the competitor’s paid and organic search campaigns.
Some other essential features of SpyFu include tracking keyword rankings, viewing competitor ad history, checking competitor backlinks, etc.
Features of SpyFu
- Supports unlimited downloads of keywords and domains
- Provides 10+ years of keywords data
- Automatically sorts keywords in groups
- Performs SERP analysis to identify relevant keywords
- Provides quality backlinks for keywords.
SpyFu Pros and Cons
- You can also add your own keywords within the SpyFu for SEO optimization
- This software can also help you with SERP analysis AD placement tracking and SEO rankings.
- It does not provide appropriate data via competitor analysis.
SpyFu Pricing
Free version available | Paid plan starts from INR 3,249.94/month
Google Keyword Planner
Google Keyword Planner is used to find new keywords, view their search volumes, and the cost of targeting them in ads. When you enter a keyword into the tool, it will generate multiple keywords along with other details.
Moreover, you can also refine your keyword list based on factors like branded and non-branded keywords, source website, etc.
Features of Google Keyword Planner
- Discovers new keywords
- Finds monthly keyword search volume
- Determines the ad cost for a specific keyword
- Organizes keywords into multiple categories
Google Keyword Planner Pros and Cons
- With it, you can create new campaigns based on in-depth keyword research
- You can get insights on keyword targeting with this tool
- It is not very useful for organic search results
Pricing of Google Keyword Planner
It is a free keyword generator
Which Keyword Research Tool Should You Choose?
Free keyword searching tools are a boon for businesses that are tight on budget and want to rank higher in various search engines. In this article, we compared top keywords tools that you can use for keyword research and similar tasks.
Based on the features and pricing, Semrush and SpyFu have turned out to be the best free keyword research tools. However, before choosing any of them, make sure you consider your requirements as well.
FAQs
Can I do keyword research for free?
Yes, you can do keyword research for free by using keyword research tools. Some popular options for free keyword research tools include Moz, Ahrefs, Google Keyword Planner, Ubersuggest, etc.
Which is the best tool for SEO keyword research?
Some of the best tools you can use for SEO keyword research include Semrush, Soovle, Google Search Console, Ahrefs Keywords Explorer, Semrush, etc.
How can I track keywords for free?
There are multiple free keyword generators available that you can use to track keywords for free. You can use Google Keyword Planner, Ubersuggest, Keyword Tool, SpyFu, Google Adword, etc.
How do I find high CPC keywords?
There are several keyword research tools that can help you find high CPC keywords for your blogs and websites. Some of the best options include Semrush, Google Keyword Planner, Ahrefs, Ubersuggest, etc.
How do I find local keywords?
You can use a keyword research tool and specify your location in the tool. Once done, the tool will show all the keywords according to your location.
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Written by
Farman Hussain 
I am an SEO Analyst with over 3 years of experience in helping businesses improve their search engine rankings and visibility. I have a proven track record of success in developing and executing effective SEO strategies that drive traffic and generate leads. I am passionate about SEO and... Read more
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