11 Best AI Tools for Content Writing in 2024

Summary: Whether you are a content marketing manager, content writer or a campaign manager, AI tools for content writing can help you speed up your writing process and reduce repetitive tasks. With such tools, you can easily create engaging and captivating ad copies, product descriptions, landing pages, etc. Let’s look at these tools in detail below.

AI writing tools have emerged as important assets for writers across various domains to quickly write high quality content. Leveraging the power of artificial intelligence, these tools have changed the way content is generated, refined, and optimized.

From crafting compelling blog posts to drafting professional emails, AI writing tools offer a plethora of features to streamline the writing process, enhance creativity, and improve overall productivity. In this article, we will look at some of the best AI writing tools that can help you in boosting your productivity and generating quality content quickly.

List of 11 Best AI Tools for Content Writing in 2024

Writesonic
Rytr
Copy.ai
Frase
Grammarly
Anyword
QuillBot
Ink
Surfer
Copysmith
GrowthBar

Here are the best AI tools that you can use to curate and write your content automatically. These products are listed along with their features, pricing, pros and cons. All the details will help you choose the right AI writing tool for your work.

1. Writesonic: Best for Copywriting

Writesonic is a generative AI platform that you can use to generate and optimize landing pages, marketing copies, blogs, meta descriptions, and so on. Some other features of this AI free tool include converting text into audio, generating images, paraphrasing articles, checking content plagiarism, personalizing emails, etc.

Top Features of Writesonic

Generates high-converting landing pages quickly
Expands sentences with AI Text Expander
Creates compelling stories with a Story Generator
Provides a content score with SEO Checker

Writesonic Pros and Cons

With its Text Summarizer tool, you can quickly generate content summary.
Writesonic can generate different content types in bulk.

The tool lacks accuracy when it creates content in a language other than English.

Pricing of Writesonic: Free plan available | Paid plan starts from INR 4,067.53/month

2. Rytr: Best for Generating Product Descriptions

Rytr is a popular AI tool for writing content and boosting engagement. It uses AIDA and PAS copywriting formula to generate ad copies that require minimal editing.

Some essential features of Rytr include plagiarism checker, content formatter, content shortener, AI email writer, content outlines creator, etc. You can also use it for generating SEO optimized meta titles for your blogs and articles.

Features of Rytr

Generates content in 30+ languages
Offers 20+ tones to create all types of content
Generates images from text prompts
Creates engaging advertisements for different social media platforms

Rytr Pros and Cons

You can also create customized use cases for content creation in Rytr.
It lets you summarize your content in a few paragraphs.

Rytr’s plagiarism checker does not detect plagiarism accurately.

Rytr Pricing: Free plan available | Paid plan starts from INR 7,472.50/year

3. Copy.ai: Best for AI-Based Copywriting

Copy.ai is a powerful AI-powered marketing tool that helps organizations generate high-quality and engaging content quickly.

This ai content creator uses advanced language models to generate different content types like social media posts, website copy, product descriptions, articles, etc. The content created with Copy.ai can be easily customized as per your requirements.

Copy.ai Features

Provides AI Marketing OS to automate marketing workflows
Automates the content rephrasing procedure
Automatically generates content from content outlines
Checks plagiarism in content with AI assistance

Copy.ai Pros and Cons

This AI writing tool offers 8 tone types to create your content.
You get a template library with Copy.ai to quickly generate content briefs.

Sometimes the content generated via Copy.ai does not relate to the content title.

Copy.ai Pricing: Free plan available | Paid plan starts from INR 4,067.53/month

4. Frase: Best for SEO Optimized Content

Frase is an AI-powered content creation and optimization platform that helps users create high-quality content, improve SEO, and drive organic traffic to their websites.

It uses natural language processing (NLP) and machine learning algorithms to analyze search intent, extract key topics, and generate relevant content outlines and suggestions. Frase streamlines the content creation process and helps users create content that resonates with their target audience.

Features of Frase

Visualizes SERP metrics such as word count and domain rating of top SERP results
Leverages AI to create content briefs in 6 seconds
Uses Outline Builder to outline content details
Supports real-time collaboration to work with coworkers

Frase Pros and Cons

It provides a built-in copywriter tool that generates multiple copies for project proposals, introductions, etc.
Frase automatically creates outline briefs for blogs and marketing copies with SERP analysis.

It is not accurate when it comes to finding SEO keywords.

Frase Pricing: No free plan available | Paid plan starts from INR 1,244.27/month

5. Grammarly: Best for Improving the Overall Writing Quality

Grammarly artificial intelligence for content writing

Grammarly AI writing software helps people at every stage of the writing procedure; from content ideation to final draft.

It suggests ways to improve your writing, identifies overused words and phrases, and compares it to a massive database of online sources to identify potential plagiarism. By quickly catching writing mistakes, it saves your valuable time.

Grammarly Features

Automatically adjusts writing tones
Catches typos and punctuation errors
Provides suggestions to enhance clarity
Enables you to create unified writing guidelines
Generates text with 2,000 AI-based prompts

Grammarly Pros and Cons

Grammarly offers a built-in plagiarism checker to create plagiarism-free content.
It checks for errors and problems in your writing in real-time.

Sometimes, it misses out on a few grammar mistakes.
It does not support offline writing.

Pricing of Grammarly: Free plan available | Paid plan starts from INR 984/month

6. Anyword: Best for Creating Ad Copies

Anyword is an AI-powered platform that you can use for creating and optimizing ad copies. It uses machine learning algorithms to analyze ad performance data and generate optimized ad copy tailored to your specific target audiences.

Anyword aims to help businesses improve their advertising ROI by creating more effective and engaging ad campaigns with right keywords and compelling content

Features of Anyword

Generates content of unlimited words
Creates customized workspace to work on your content
Offers 100+ templates for different content use cases
Generates content in 30+ languages

Anyword Pros and Cons

It provides predictive performance scores for your blogs to analyze their performance.
You can check plagiarism in unlimited pages with Anyword.

Its Custom AI Models do not provide accurate scoring on your marketing campaigns.

Pricing: No free plan available | Paid plan starts from INR 3,236.88/month

7. QuillBot: Best for Simplifying Complex Content

QuillBot AI-powered paraphrasing tool helps to rewrite and rephrase text. It can help you in improving writing style, enhancing clarity, and avoiding plagiarism by offering alternative wordings and sentence structures.

You need to input text into QuillBot, and it will generate multiple versions of text with different levels of sophistication and formality.

Features of QuillBot

Paraphrases content in multiple languages
Summarizes essays, articles, etc., with AI
Provides advanced grammar checks to remove errors
Provides the word count in any write up
Detects AI generated content with AI detector

QuillBot Pros and Cons

This AI sentence generator provides 7 modes to edit and adjust the tone of your writeup.
You can also generate citations for your content with QuillBot.

It is not an accurate tool when it comes to detecting AI generated content.

QuillBot Pricing: Free plan available | Paid plan starts from INR 346.24/month

8. Ink: Best for Optimizing Content

Ink focuses on assisting users in generating creative content. It utilizes natural language processing (NLP) models to provide suggestions, prompts, and feedback to users, aiding them in brainstorming, writing, and editing.

This content writing AI tool is designed to enhance creativity and productivity for writers across various sectors including advertising and marketing.

Features of Ink AI Writing Software

Generates articles with the inputs provided
Paraphrases content in different tones
Exports content directly to WordPress in real time
Provides 130+ short content copy templates

Ink Pros and Cons

You can generate content in 20+ languages.
It automatically analyzes your content and provides suggestions to enhance SEO rankings.

Provides limited customization for writing styles.

Pricing: No free plan available | Paid plan starts from INR 3,237.01/month

9. Surfer: Best for optimizing content

Surfer is an SEO tool used for optimizing content for search engine rankings. It provides data-driven insights and recommendations to help users create content that aligns with Google’s ranking metrics.

This AI writing software analyzes various on-page SEO elements, including keyword usage, content length, headings, and semantic analysis to optimize your content for better performance in search engine results.

Features of Surfer

Creates SEO optimized articles quickly
Optimizes existing content based on top search pages
Supports real-time collaboration with members
Creates SEO-based content strategy for your writeups

Surfer Pros and Cons

Surfer offers integration with WordPress so that you can export your content in real time.
Its keyword research tool provides relevant keywords for writing blogs.

Its domain planner supports only top 100 pages.

Surfer Pricing: No free plan available | Paid plan starts from INR 7,387.04/month

10. Copysmith: Best for Creating SEO Optimized Product Descriptions

Copysmith is an AI-powered platform that assists users in generating marketing copy, product descriptions, ad headlines, and other content for various purposes.

It uses natural language processing and machine learning to understand user inputs and generate high-quality, human-like text. Copysmith can be useful for businesses and marketers looking to streamline their content creation process and generate engaging copy efficiently.

Copysmith Features

Checks plagiarism via a plagiarism checker
Generates product descriptions in bulk
Rewrites product descriptions for SEO optimization
Integrates with eCommerce platforms to upload content directly

Copysmith Pros and Cons

It generates ads copies to boost customer engagement.
Copysmith can also be used for writing meta descriptions.

The quality of blogs created with Copysmith is not that good

Pricing of Copysmith: No free plan available | Paid plan starts from INR 1,577.75/month

11. GrowthBar: Best for Creating Blogs Outline

GrowthBar develops content briefs and articles topics depending on Google’s top pages’ data to generate SEO-friendly content. Additionally, it also provides multiple research tools like keyword research, outline generator, content generator, etc., to streamline the content creation procedure. With GrowthBar, you can also work on your projects in real-time with other writers, editors, and marketers.

Features of GrowthBar

Generates articles up to 5K paragraphs
Tracks keywords across various websites
Generates precise product descriptions and press releases
Develops content roadmap with keyword suggestions, content score, etc.

GrowthBar Pros and Cons

This AI article writer can quickly generate content brief or outline to streamline content creation.
GrowthBar does not have limits for keyword research and domain queries.

GrowthBar’s keyword suggestion list does not provide the difficulty score.

GrowthBar Pricing: No free plan available | Paid plan starts from INR 2,987.96/month

Best Features of AI Tools for Content Writing

Features of ai tools for content writing infographic

AI tools have become increasingly popular for content writing, offering various benefits like increased speed and improved efficiency. Such tools also help in overcoming the writer’s block with content structure and ideas.

It comes with features like text generation, grammar and spell checker, plagiarism checker, content brief generator, and so on. Let’s look at these features in detail below:

Text Generation: AI tools for content writing can quickly generate drafts, outlines, articles, marketing copy, product descriptions, social media posts, and more.
Grammar and Spelling Checks: These tools can catch errors and typos effectively, ensuring polished and professional writing.
SEO Optimization: AI content creation software suggests keywords and optimizes content structure to improve search engine ranking.
Translation: Translates content into various languages within the tool, streamlining multilingual content creation.
Collaboration Tools: Allows you to work with your team members on content creation and editing within the platform.
Plagiarism Detection: Verifies information accuracy and helps avoid plagiarism for ethical and legal compliance.
Content Personalization: Personalizes content to specific audiences, demographics, and interests for increased engagement.

Compare Top 5 AI Tools for Writing Content at a Glance

Let’s look at the top AI tools for generating content based on their free trial, templates offered, pricing, and the ease of integration with WordPress.

Metrics	Writesonic	Rytr	Copy.ai	Frase	Grammarly
Free Version	10,000 words	5,000 words per month	2,000 words per month	Free version with limited features,	Free version with basic grammar checking
Templates	Over 80 templates for various content types (articles, blog posts, ads, social media, etc.)	40+ templates for different purposes (blog intros, product descriptions, emails, etc.)	40+ templates for marketing, content creation, and social media	Provides 10+ templates for content creation	No templates, focuses on grammar and style checking
Pricing	Paid plan starts from INR 4,067.53/month	Paid plan starts from INR 7,472.50/year	Paid plan starts from INR 4,067.53/month	Paid plan starts from INR 1,244.27/month	Paid plan starts from INR 984/month
Integrated with WordPress	No	No	Yes	No	No

Conclusion

Whether you are a professional writer or just a beginner who wants to improve writing, AI writing tools can be of great help. From curating content ideas to refining drafts, these tools empower writers to work more effectively while saving time and effort.

In this article, we enlisted some of the best AI tools for content writing that can help streamline the writing procedure. However, make sure you consider your requirements before selecting any of them.