Brevo Alternatives & Competitors

Were you looking for Brevo alternatives? Your search ends here! There are a few alternatives to Brevo, that, although having identical functionalities yet, differ on so many levels, making them a potential alternative to Brevo. Compare the products side-by-side and pick the one that suits you the best.

Overview of Brevo Alternatives

Brevo is a popular marketing automation software that provides users with a helping hand in managing their campaigns and building strong relations with their customers. It provides them with functionalities like lead generation, social media automation, campaign optimization, and many more, that lend a helping hand to marketing and salespeople.

As Brevo is a versatile software, it has been priced high that it might not be feasible for everyone to afford. In addition, a drop has been noted in the rate of deliverability, which makes the user question if they have invested their money in the right place or not.

Luckily for us, there are many alternatives to Brevo on the market. In this post, we’ll go through some of the best competitors of Brevo.

Why are businesses looking for Brevo Alternatives?

There are many reasons why users are sliding away and moving towards Brevo’s competitors. Let's look at some of the reasons:

• No form validation: There’s no form validation, i.e., if you want to restrict a field so that it should accept only numbers, only characters, or only special characters then it won't be possible with Brevo.
• Limited Integration: The user can integrate only a limited number of CRM functionalities or other marketing automation tools, which makes it difficult for many customers to implement those functionalities on Brevo.
• Hinder customer backend: Handling the access token is a challenging task in Brevo. Bravo finds it difficult to save the access token and go on to the next screen once a form is submitted, even if OAuth and Firebase function well. Both should be possible for an app.
• Deliverability issue: it is reported that the deliverability rate of Brevo has reduced drastically, due to which people are shifting towards other platforms.
• Difficult to translate designs: Brevo requires complete restructuring. Extracting data is an easy task, but working on it with operators is a hefty thing to do with Brevo.
• Difficulty in fetching real-time data: It is very hard to get real-time data with Bravo, as it does not support WebSockets, which helps in retrieving live data

Must-Have Features in Any Software Similar to Brevo

These are the key features that software similar to Brevo must possess:

• Automated Email marketing: functionality that allows the software to promote their brand and the services that they provide via email. Using email, businesses can connect with their customers over an authenticated platform, and hence keep records of data as well.
• A/B testing: A/B testing or split testing allows the user to test their two versions of the same content simultaneously and figure out which one is performing better.
• Social Media Management: social media platforms have become the hotspot of marketing. So, its management is a must-have feature that software in this category must possess. Social media management includes features like creating posts, scheduling them, and then analyzing the insights.
• Automated Reporting System: creating reports and dashboards that can be used to represent your data with attractive visuals and charts.
• Visitor Tracking: A way of noting who's viewing your business’ website and how long they're staying on each page.
• Knowledge Base support: A documented dataset provided by the software itself that holds information like answers to FAQs, how-to-guide, and troubleshooting instructions.

Comparison of Brevo’s Competitors

Here is a quick comparison of the best Brevo competitors.

What is the Ideal Alternative of Brevo for Mac, Linux and Windows?

• Ideal Alternative of Brevo for Mac: ActiveCampaign, Drip, etc.
• Ideal Alternative of Brevo for Windows: GetResponse, Mailchimp, Constant Contact etc.
• Ideal Alternative of Brevo for Linux: Listmonk, Systeme.io, HighLevel, Lightmeter and Sympa.

What to consider while looking for Brevo Alternatives?

While choosing any software like Brevo, make sure to keep these factors in mind:

• User interface: Before picking up any software, you must always ask for a free demo. Once you are done with the demo version, do a self-analysis and ask yourself these three questions:

Was it easy to use?

Did you face major issues while finishing any task?

Where are the on-screen instructions easy to follow?

• Compare the Feature: Do a side-by-side comparison of the features and then choose the software that fulfills all the requirements.
• Check for Customer Support: Brevo alternatives should be able to offer basic customer support features including emailing helpdesk, calling and FAQs.
• Onboarding process: Opt for a platform that is easy to follow, and you don’t face any issue while switching platform.

Pros and Cons of Competitors of Brevo

Mailchimp Marketing Platform

Like Brevo, Mailchimp is used as a comprehensive marketing tool. They offer all the resources you want to get going and maximize the potential of marketing automation. This results in more flexible and successful marketing activities.

• Pros: Drag and Drop functionality for building landing pages and forms. Allows integration with most other marketing automation tools.
• Cons: The price plan is expensive and includes various paid add-ons. The method of determining the number of members is not transparent. Limited automation features.

GetResponse

GetResponse is a versatile email marketing solution with strong functionality and an easy-to-use interface. Best used for small and mid-size companies, online marketers and entrepreneurs.

• Pros: Omnichannel marketing that includes emailing and SMS. Website builder facility with the help of AI.
• Cons: Limited Automation with basic plans.

ActiveCampaign

With Active email marketing, marketing automation, and CRM features, ActiveCampaign is a potent tool for improving customer experiences.

• Pros: Has a user-friendly interface with advanced CRM capabilities.
• Cons: The price can go up as we increase the number of contacts. Limited free trial plan.

Constant Contact

Constant Contact helps organizations in designing and implementing efficient email campaigns that quickly turn leads into potential customers.

• Pros: Great customer support with highly advanced email marketing capabilities.
• Cons: Hold back while giving extensive integration and those who seek advanced automation functionality.

Drip Marketing Automation Software

Drip provides their customers with affordable yet powerful functionalities that could help users to streamline their work model.

• Pros: Ready to use automated template with a very effective segmentation functionality.
• Cons: No split testing is available for email content and suits best only for those e-commerce platforms that have a bulk of users.

What Type of Businesses Are Looking for Alternatives to Brevo?

There are several E-commerce platforms, marketing agencies, and other companies that actively search for the Alternatives of Brevo such as:

• E-commerce industry: E-commerce businesses need a highly expressive landing page builder. It facilitates the users with eye-catching and user-friendly landing pages and forms, which make it a popular pick amongst various E-commerce industries. They often search for Brevo alternative for completing these tasks.
• Marketing agencies: There are a bunch of challenges which are repetitive and mundane, in order to automate its organization, use marketing automation tools.
• B2B companies: B2B companies require marketing automation in order to generate more leads, build stronger relations with the customer and extract maximum revenue via leads. So, they look for Brevo alternative to achieve the same.
• Educational institutes: They look for an alternative to Brevo as they need automated email marketing, publishing personalized content and distribution of study marital in accordance with the student.
• Health centers: They find Brevo alternative as health centers need to segment their drugs efficiently and distribute them as per the demographic or scarcity.

Conclusion

Although Brevo is a very popular marketing automation platform that resolves almost every concern a user might come across yet, there are some issues that can’t be rectified.

Fortunately, there are alternatives to Brevo present in the market that specialize in various fields. On one hand, we have Brevo, which does not support social media automation and on the other hand we have software like Mailchimp, Constant Contact and Drip that allows social media automation.

There are a bunch of corner cases where competitors of Brevo are surpassing it and are proving themselves as a better alternative. Due to this reason, users are moving towards its competitors like Mailchimp, Get Response, Active Campaign, Constant Contact and Drip.